the jordans
More About Us
Biography
Betheny Jordan is a compassionate leader, youth advocate, and mentor dedicated to creating safe, healing spaces for young people and families. As a Chief Operating Officer and Co-Owner of Jordan House of Umoja (STRTP), Betheny brings both lived experience and professional insight to her work, bridging empathy with action in every role she serves.
Her passion for helping youth stems from her own story. Growing up in a nontraditional home and experiencing abuse and systematic challenges in many forms. Betheny experienced firsthand what it means to feel unseen and uncertain about the future. Yet, through perseverance and faith, she discovered the transformation power of resilience and the importance of having people who truly believe in you.
That belief has guided her life's mission. He leadership philosophy is grounded in collaboration, empathy, and empowerment. At Jordan House of Umoja, Betheny leads with compassion and collaboration, working alongside her team those she sees not as employees but as partners in a shared mission: to build something greater than themselves and uplifting every young person who walks through their doors. Betheny is committed to cultivating a workplace culture that fosters growth, inspiration, and opportunity, where staff can strive, lead, and even pursue their own dreams of creating change in the world. Betheny has built more than programs, she has built community. She invest deeply in every young person and every team member, helping them uncover their strengths, embrace their stories, and step confidently into their futures. Her commitment extends beyond immediate outcomes; and vision to thrive, and inspiring her team to dream bigger than they imagined.
Betheny's story is one of transformation in action; turning pain into purpose, challenges into opportunity, and lived experience into leadership. At Jordan House of Umoja, she continues to embody the belief that when we lift youth and support each other, we build futures that are brighter, stronger, and filled with possibility.
Born and raised in Pittsburg, California, George Jordan III has spent more than two decades shaping lives and empowering young people to rise above their circumstances. His passion for mentorship began at just sixteen, working as a summer youth counselor, and never stopped growing.
An accomplished athlete, he excelled in football and track at Pittsburg High School. As a standout athlete at Pittsburg High School, George went on to play collegiate football al at Portland State University, where he earned s bachelor’s degree in sociology. After college, George continued mentoring youth through social services and coaching high school football as he instilled discipline, confidence, and purpose in those he led.
For ten seasons George coached football at Los Medanos College, fostering discipline, teamwork and resilience in young athletes. As a athlete, and a former professional MMA fighter, he used sports as a tool to teach discipline, and perseverance. His genuine connection and commitment has inspired countless young people to reach their goals both on and off the field.
His advocacy extended beyond athletics. As a Court-Appointed Special Advocate (CASA) for Contra Costa County, George championed the voices of foster youth and led educational workshops on mental health, violence prevention, and civic engagement. his impact earned him the Men of Merit award in 2016 for outstanding service to foster youth.
Today, George continues his mission through Jordan House of Umoja, a program designed to provide mentorship, structure, and empowerment for young people. Through collaboration with educators, community leaders, and policymakers, George continue to uplift youth. His life stands on testament to what it means to serve with purpose, led with heart, and never stop believing in the power of change.